Blogtrek

Blogtrek

2002/11/25

Bottom Line?

The phrase "bottom line" does not make sense. It is an accounting term that has been pulled out of its content. The bottom line of a baseball league standings is the last place team. Nice guys finish last, remember? The bottom line of an outline is the least important. The phrase needs to be replaced by "front line", else it generates contradictory phrases such as BLUF, bottom line up front. What's the front line of your enterprise?

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