Blogtrek

Abercrombie and Fitch Advertising

I had heard that Abercrombie and Fitch, an old prestigious catalog apparel company, was advertising its products with "sex". They would show pictures of young men and women with no shirt or no clothes on lying next to each other, and one case they show a group nude scene, with the title "group sex". The idea that they had is that would help sell their products to young people. Many people object to that way of involving sex in their catalog. That's really up to the viewer. Sex is a part of nature, of our nature. The problem I have with Abercrombie and Fitch's using sex in their advertising is that sex has nothing to do with the clothes they sell. They are bringing up something irrelevant.

Actually, they are bringing up something that defeats their purpose. They sell clothes, so why do they show people without clothes on? That makes as much sense as a laundromat in a nudist colony. If you want to sell a shirt, you need to show someone wearing a shirt, not a shirtless hunk. So they should show people wearing clothes, and not just any clothes. They should show them wearing Abercrombie and Fitch clothes. That's how they sell their product.